Let’s start with the question you might be too afraid to ask out loud: “Why isn’t anyone engaging with my content?” You’re posting consistently. You’re sharing tips. You’re following trends. But the likes? Low. The comments? Quiet. The shares? Nonexistent. It’s frustrating, right? I know how that feels because I’ve been there. As a freelance digital marketing analyst in Dubai, UAE, I’ve worked with businesses who put their heart into content, only to be met with silence.

But here’s the truth no one tells you: Your audience isn’t ignoring you; they just don’t feel like you’re speaking to them.

Let’s Be Honest: Are You Creating Content For Them or About You?

I’ve seen this happen with so many brands and creators: They start talking to people instead of with them. They post from *their* perspective, use *their* lingo, and share *their* goals.

But your audience? They’re looking for:

1. Content that gets them

 2. Stories that reflect them

 3.  Solutions that help them

If your audience doesn’t see themselves in your content, they’ll scroll right past. Not because they don’t care, but because they don’t connect.

Real Talk: This Happened to Me Too.

Early on, I was posting tons of marketing tips and industry updates, super polished, very “professional,” and honestly… kinda robotic. Then one day, I shared a post about how I once wasted AED 3,000 on an ad campaign that flopped and what I learned from it.

That one post?

  ♦ More engagement

  ♦ More shares

  ♦ More DMs from people saying, “I relate to this!”

That’s when it hit me: People respond to what feels human.

So… How Do You Start Speaking Their Language?

Here’s a simple 3-step method I use with clients to build more relatable content:

 1. Listen Before You Create.

 → Scroll through your comments, DMs, emails, or customer reviews. What exact phrases are people using?

 → Don’t guess what your audience might care about; see what they’re already saying.

 >Example: Instead of saying “optimize your digital funnel,” your audience might be saying, “I just want my leads to convert.”

Use their words, not fancy jargon.

 2. Talk Like a Human, Not a Brochure. 

It’s tempting to sound “smart” or “professional,” especially in industries like marketing, tech, or finance. But the truth? People don’t want textbook talk. They want real talk. Break the wall. Share behind-the-scenes moments. Use casual language. Tell stories.

 > Example: Don’t say “Implementing a multi-channel strategy yields higher ROI.”

 > Say: “If you’re only showing up on Instagram, you’re missing half your audience.”

 3. Make Your Content About “Them”.

Every piece of content should answer this question: “How does this help my audience?”. Your content should do something for them, make them laugh, help them learn, or simply show them you understand what they’re going through.

Here’s a quick test:

If your post feels like a diary entry that only “you” care about, rework it until it offers value.

Bonus: Use This Quick Framework for Relatable Content

Try writing your next post using this simple flow:

  ◊ Start with a relatable problem.

  ◊ Share your personal experience around it.

  ◊ End with a takeaway or solution.

Let’s apply it:

> “Ever felt like your content is invisible? I was putting in the effort daily, sharing post after post, but all I got in return was silence. It sucked. But once I started using my audience’s own words, everything changed. Lesson? It’s not about sounding fancy’s about sounding like someone they can relate to. See how that flows naturally?

Why This Matters (Especially Now)

In 2025, audiences are tired of being sold to. They want:

  ♦ Authenticity over polish.

  ♦ Value over fluff.

  ♦ Connection over perfection

And if you’re not speaking “their” language, someone else will.

As a freelance digital marketing analyst in Dubai, UAE, I’ve seen businesses with small followings outperform big-budget brands just because they understood their people better.

It’s not about posting more; it’s about making it truly connect.

Your audience isn’t bored. They’re not ignoring you. They’re not sleeping. They just haven’t heard something that truly “feels” like it was made for them. So pause before your next post. Ask yourself:

  ◊ “Would my audience say it this way?”

  ◊ “Is this helpful or just noise?”

  ◊ “Does this sound like *me* talking to *them*?”

Because when your message finally clicks with the right people, it won’t just get engagement, it will build trust, loyalty, and results. And that’s the kind of growth that no algorithm can take away. It will happen naturally because people connect with what feels real. And that’s how, as a freelance digital marketing analyst in Dubai, UAE, I help brands not just grow numbers but build relationships that last.